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Who We are
We’re Your Trusted Prosperity partner
Entrust Advisory is an investment advisory firm licensed and regulated by the Capital Markets Authority (CMA). We provide capital raising solutions and strategic advisory services to businesses, institutions, and investors across multiple sectors. Our expertise helps clients unlock capital, fuel business growth, and drive sustainable impact through customized financing and investment strategies.
As a registered Nominated Advisor (NOMAD) by the Nairobi Securities Exchange (NSE), we guide companies through the listing process on the NSE’s growth segment while ensuring compliance with regulatory and corporate governance best practices.
Our services cover debt, equity, and hybrid financing structures, capital structure optimization, working capital management, investment advisory, and sustainable financing. We leverage deep market knowledge, innovation, and a client-centric approach to drive long-term financial success.
Why Choose Us?
— Deep Market Expertise: Proven track record in structuring capital solutions
— Strong Global Investor Network: Access to global and regional investors, institutional investors, strategic investors,
DFIs, ESG funds, and sustainable finance platforms.
— End-to-End Advisory: From structuring and issuance to investor engagement and regulatory compliance.
— Customized Solutions: Customized strategies for corporates, investors, and high-net-worth individuals.
— Expert Investment Insights: A deep understanding of financial markets, capital structures, and risk management.
— Holistic Approach to Wealth & Financial Management: Integrated advisory solutions for long-term financial success.
We are your trusted partner in navigating today’s financial landscape, should you be looking to raise capital, optimize your capital structure, enhance your investment strategy, or mobilize funding for sustainable projects – Partner with us to unlock growth, build resilience, and drive lasting impact.
Our Brand Essence
Our Philosophy
Creating Intelligent Solutions
We are committed to building long-term relationships, allowing us to deeply understand your business and objectives to find lasting solutions that align with your culture and direction. Our goal is to stay with you, earning your confidence by consistently delivering the right skills at the right time.
Delivering Advantage
Our long history is built on staying ahead of the game through faster communications, better market information, and innovative solutions. This flexibility gives us a competitive edge across changing times and circumstances. We understand that maintaining this edge is just as important for your business as it is for ours, and we know you will judge us by how well our solutions keep you at the forefront.
Working Together
In today’s world, success depends on recruiting and retaining top talent, developing their potential into deep expertise, and creating flexible channels that allow knowledge to flow
seamlessly across our network.
Board Of Directors
Chairman of the Board
Daniel Anyango, CPA
Chairman of the Board
Daniel is an accomplished risk and assurance professional with extensive experience in internal and external audits, due diligence, and risk management. He has a proven track record in leading diverse teams, developing strategies, and collaborating with executive management in international and multicultural environments.
He has previously held key roles such as VP & Head of Audit at SBM Bank Ltd and Senior Manager of Regional Internal Audit & Risk at NIC Bank Group (currently NCBA).
He holds a Bachelor of Commerce (Finance) from the Catholic University of Eastern Africa and is a Certified Public Accountant CPA (K), a member of the Institute of Certified Public Accountants of Kenya (ICPAK), and a Certified Information Systems Auditor (CISA). He is actively pursuing a Master of Project Planning and Management at the University of Nairobi.
He is currently serving as the County Director of Internal Audit for the County Government of Homa Bay.
Finance Director
Paul Kuria, CPA
Finance Director
CPA Paul Irumbi Kuria is a finance and audit professional with over 18 years of experience in financial management, auditing, taxation, and corporate governance. As the Finance Director at Entrust Advisory Limited, he provides strategic financial oversight, ensures regulatory compliance, optimizes investment decisions, and manages financial risks to drive growth and sustainability.
In addition to his role at Entrust Advisory, Paul is the Managing Partner at PIK Associates, an audit and advisory firm in Nairobi. He leads financial reporting, tax planning, forensic audits, and compliance services for a diverse clientele. His expertise in IFRS, ISA, IPSAS, and financial risk assessment makes him a trusted advisor in financial strategy and corporate governance.
Paul is a Certified Public Accountant (CPA-K) and holds a Bachelor’s degree in Business Management (Finance) from Moi University. He is a member of ICPAK and ISACA, demonstrating his commitment to upholding industry standards in financial management, risk control, and investment advisory.
Managing Director
Geoffrey Gekone
Managing Director
Mr. Gekone is an investment banking and capital markets professional with over 20 years of experience in financial services, corporate finance advisory, and relationship management. As the Founder and Managing Director of Entrust Advisory Ltd, he has driven the firm’s strategic growth and expanded its presence in Kenya’s financial sector.
Under his leadership, Entrust Advisory has grown its balance sheet, secured key regulatory licenses from the Capital Markets Authority (CMA) and the Nairobi Securities Exchange (NSE), and built a strong reputation for delivering tailored financial solutions to a diverse range of clients.
Before founding Entrust Advisory in 2011, Mr. Gekone was a Senior Investment Analyst at Dry Associates Investment Bank, leading transactions in equity and debt restructuring, mergers and acquisitions, and capital markets programs.
He holds a Bachelor of Science degree in Business Administration from the United States International University-Africa. He is a Certified Public Accountant (CPA-K), a member of the Institute of Certified Public Accountants of Kenya (ICPAK), and an Authorized Representative of the Nairobi Securities Exchange under the Growth and Enterprise Market Segment (GEMS). He is also a member of the Institute of Directors (Kenya).
With deep expertise in capital markets, regulatory frameworks, and investment advisory, Mr. Gekone is passionate about helping businesses and individuals achieve sustainable growth through innovative financial solutions, strategic market positioning, and tailored investment management strategies.
Non - Executive Director
Peter Mokua
Non - Executive Director
Peter is an adept biomedical engineering professional with over 18 years of experience in medical service management and business operations.
He holds a degree in Bachelor of Industrial Technology in Medical Engineering from Egerton University and a Diploma in Medical Engineering from Mombasa Polytechnic, Driven by a commitment to excellence, Peter combines technical proficiency with strategic insight making great contribution to business growth. He currently works at Chem-Labs Ltd as a business unit manager where he plays a pivotal role in driving strategic initiatives, streamlining business processes, and boosting profitability.